Honest Tea and Ade get visual makeover
Honest Tea, the best-selling organic bottled tea in the US, unveiled a redesign of its Honest Tea and Honest Ade product lines. The new designs feature a white background and images of fresh tea leaves and large cut-open fruit. The packaging also highlights the authenticity of the ingredients by specifying that the beverages are brewed with organic tea leaves. The label review was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves. According to the company, the new designs were created to stand out on store shelves and drive appetite appeal. Honest's new designs will be available starting in September.