Hall of Fame introduces iced tea based on ad character
Hall of Fame Beverages, makers of functional and energy drinks, is the latest company to create a ready-to-drink iced tea. Grand Ma Ma's Sweet Southern Tea is based on the character of Grand Ma Ma from Converse shoe commercials, played by former basketball star Larry Johnson. This line of flavored teas is currently in development and will come in sweetened natural flavors. The beverage is produced in Tampa, Florida and will be distributed initially by Elmira Distributing Company of New York, as well as by direct store delivery process. The launch campaign will be supported by Larry Johnson himself.