Growing popularity of iced tea pushes Fuze to expand line
Fuze is expanding its range of iced teas and juice drinks on the back of growing popularity of iced tea in retail and foodservice settings. Fuze aims to leverage consumers' primary reason for consuming tea, which is refreshment. Market research indicates 60% of people drink tea for refreshment, followed by taste and health benefits. According to Coca-Cola, owner of the Fuze brand, the new products are designed to appeal to Millennials and the fast-growing multicultural population. The new varieties, which include raspberry, lemon and peach flavors, will be available in bottles and a variety of foodservice formats.