Gourmet dog tea spells success for Woof & Brew
A UK company is capitalizing on increased spending on pets with a line of herbal tea aimed at dogs. Woof & Brew introduced premium herbal teabags for dogs last year and is currently present in over 300 outlets across Britain, including in several cafes, where dogs can enjoy a brew alongside their owners. The pyramid-shaped teabags are available in 7 and 28 count pouches, and produce one liter of tea each. Retail price is £9.99 to £11.99 for 28 teabags. Woof & Brew claims the teas come with such health benefits as improved digestion, healthier coat and fresher breath. According to Mintel data, owners are spending more and more on their pets each year in the UK, with £569 million spent on pet accessories in 2012.