Britons furious over new Twinings Earl Grey blend
UK tea drinkers are voicing their dissatisfaction with Twinings, the company that is generally acknowledged to have been the first one to sell Earl Grey tea, because it has altered the traditional flavoring of the blend. Critics liken the taste to "lemon cleaning product" and "foul-tasting dishwater". Some go as far as comparing Twining's move to the 1985 'New Coke' fiasco when Coca-Cola changed its world-famous drink, then performed a hasty U-turn after customer outrage. According to the company's website, the product has been refreshed with an additional hint of bergamot. Twinings has also carried out extensive market research before implementing the changes and claims to have received strong positive feedback over the previous blend.