AriZona diversifies into sparkling waters with Skinnygirl
Building on its growing presence in the carbonated beverages market, AriZona announced a line of low-calorie sparking waters in partnership with Skinnygirl, a manufacturer of low-calorie cocktail drinks created by current talk show host Bethanny Frankel. Skinny Sparklers come in 4 fruity flavors and contain a mix of sparkling water, real fruit juice, vitamins, fruit extracts and green tea polyphenols. The beverages are artificially sweetened and contain only 5 calories per serving. AriZona brand is not featured prominently on the packaging, which suggests the company is licensing the Skinnygirl brand from Beam Global, a manufacturer of spirits. Beam Global purchased Skinnygirl from Bethanny Frankel for an estimated $100 million in 2011, with $8.1 million paid for brand rights alone.