US RTD market poised for continued growth
The US iced and ready-to-drink tea sector is expected to continue its growth path, according to the latest market report by Companies And Markets. Ready-to-drink tea consumption in the US has skyrocketed over the last decade, growing by a factor of 15 thanks to a plethora of perceived health benefits associated with hot tea. The report notes more than 5,600 scientific studies on tea over the last 5 years, involving potential benefits against weight gain, diabetes and cognitive decline. Iced teas are also expected to continue reaping the benefits of customers' declining thirst for fizzy drinks, whose market has declined for the last 8 consecutive years in the US.