UK tea market set for better days ahead
Sales of tea in the UK are on the rise after a decade-long decline, as consumers shift from coffee to tea, tempted by its perceived health benefits. The UK Tea Council predicts overall sales of tea to increase by three percent this year, with the specialty tea category exploding by as much as 25%. Experts anticipate that this renewed interest will lead to a larger variety of teas available on the market and increased prices, as global consumption continues to grow.