UK survey points to steep drop in tea consumption among youths
The United Kingdom, one of the biggest consumers of tea in the world, is facing an alarming decline in young tea drinkers. According to a survey, more than half of British tea drinkers are over 45 years of age, while just four per cent are under 25. Young people usually drink just one variety of tea and often opt for other types of beverages, such as soft drinks, bottled water or fruit juice. Time constraints in the workplace were mentioned as one of the major causes for the declining numbers. The survey, commissioned by Typhoo tea company, also found that the UK population is increasingly sipping on healthier and trendier varieties, like green, jasmine or mint teas. While 80% of Britons still enjoy at least one cuppa per day, the traditional English Breakfast tea currently accounts for only 40% of the volume.