Twinings closes in on PG Tips as Brits turn to herbals & greens
Twinings is mounting a challenge to Unilever's PG Tips for the crown of Britain's bestselling tea brand following increased demand for herbal and specialty teas. The company posted a 5% jump in annual sales to reach £107 million thanks to UK's growing appetite for herbal infusions and flavored specialty teas, thereby overtaking Tetley, former number two brand operated by Tata Global Beverages. PG Tips remains UK's dominant brand with £149 million in sales, with Yorkshire Tea and Typhoo at number four and five. Research suggests young consumers are more adventurous in their tea choices and perceive herbal and green teas as beneficial for health. Demand for green tea alone grew by 8% last year in the UK.