Tea Journey magazine reaches crowdfunding goal
Tea Journey, a collaborative magazine launched by industry veteran Dan Bolton, reached its funding goal on Kickstarter today thanks to around 500 backers and with less than two days remaining. Tea Journey sought just over $96,000 to help launch the proof of concept and fund content creation, production and marketing for one year. The aim of the magazine is to secure 5,000 subscribers immediately and a minimum of 15,000 during the first year to make the venture sustainable over the long term. According to details provided on Kickstarter, the greatest challenge will be to ensure continuous subscription renewal. Tea Journey is a specialized digital magazine aiming to connect tea growers, experts and enthusiasts via a rich multimedia platform including articles, photos and videos.