Tea holding its ground against coffee in the UK
New research by Travelodge, a budget hotel chain, confirms that tea is firmly entrenched in British culture, with over half of the nation relying on a traditional cup of tea to kick-start their working day. Despite the pervasiveness of coffee shops in urban areas, only 35% of Britons choose coffee in the morning. Contrary to popular belief, it turns out that 18-24 year olds are very much into tea, with 51% choosing tea in the morning and nearly half using tea as a comforting beverage. According to the survey, the quality of the brew can still be improved upon, with only 16% of respondents brewing tea in a teapot and only one in ten brews it for the recommended amount of time. Finally, the study identified Wales as the most hardcore region for tea drinkers in the UK.