Supermarket teabags beat specialty rivals in UK consumer report
An authoritative consumer group pitted supermarket tea brands versus their specialty counterparts in a blind tasting test to determine the local preference of English Breakfast and Earl Grey blends. The UK study, organized by Which? magazine, scored each tea on appearance, aroma, taste, body/strength and aftertaste. Supermarket own-brands beat their expensive rivals for the English Breakfast blend. In the Earl Grey category, a product by Aldi, a discount supermarket chain, topped blends several times more expensive. Some of the brands that were tasted include Twinings, Whittard, Pukka and Teapigs.