Rooibos Trademark Liberated
An expensive and stressful battle involving the word 'rooibos' has ended. Claimants have agreed to the 'voluntary and unconditional cancellation' of the registration of the word 'rooibos' in the US and in other countries around the world. "The tea industry is now free to use the word 'rooibos' on packaging and promotions without the threat of a lawsuit," says Hugh Lamond, California-based Rooibos importer.