Report expects tea menus to lift restaurant sales
A report for the foodservice sector suggests that tea is likely to boost restaurant sales in the coming years. According to market research by Packaged Facts, tea will be instrumental in growing restaurants' lunch and afternoon sales given broader industry momentum and premium price point. The market is driven by increased presence and clout of established players such as Starbucks and Peet's via their recent acquisitions of Teavana and Mighty Leaf Tea respectively. As far as consumer preferences within the foodservice setting go, great taste remains the deciding factor for many, which correlates to quality and available flavors. Other factors, all cited by at least 15% of respondents, include price, time of day, temperature, convenience and health.