Report details potential of matcha, predicts rapid sales growth
A new business report identifies matcha as one of the hottest trends in the industry, combining impressive health properties and opportunities for various applications in food, beverage and cosmetics sectors. According to research by Sage Group, an industry think-tank and publisher, the market is beginning to catch on to the unique properties of matcha in terms of antioxidants, vitamins, minerals and other beneficial compounds, and the next three years will be a breakout moment for the Japanese green tea powder, driven by massive media coverage and product innovation. Sage Group forecasts a compound annual growth rate of 25% in the US and Canada between 2015 and 2018 thanks to increasing use in ready-to-drink beverages, food dishes and dietary supplements.