Pyramid teabags offer better infusion, rules UK ad watchdog
In a case of disputed advertising claims, the UK's advertising watchdog ruled that pyramid teabags are more efficient in brewing tea than round teabags. The Advertising Standards Authority backed advertising claims made by PG Tips, owned by Unilever, that pyramid teabags provide greater brewing efficiency compared to round teabags, used by Tetley, which is owned by Tata Global Beverages. Evidence supplied by Unilever showed that the infusion of tea, at 40 seconds and two minutes into the brewing process, was greater when using a pyramid teabag than when using a round teabag. Furthermore, the ASA found no basis for Tetley's complaint that the commercial in question targeted Tetley specifically, since many companies sell round teabags in the UK.