Industry

Producing nations reassess export strategies after Brexit vote

Realignment
Realignment

Tea producing nations across the globe are realigning their export strategies following UK's referendum on EU membership. The UK is not only one of the highest per capita consumers of tea in Europe with traditions going back hundreds of years, but also a major producer and re-exporter of tea towards the European continent. Growers in countries like Kenya and India now fear that the possible tightening of access to the EU market for Britain's goods may hit its blended tea exports. Currency fluctuations are also a concern, with the British pound losing about 10% of its value versus the US dollar, making any imported tea more expensive for the Brits, although famous teas from Darjeeling and Assam are not expected to suffer much. Depending on how other currencies readjust to the pound, some countries may see their exports impacted more than others. Finally, this may result in more direct trade between growers and individual EU countries.

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