Organic Darjeeling tea sees global rise in demand
According to Darjeeling's largest tea producer, premium organic tea from Darjeeling region of India is making grounds in new markets like Germany, Russia, Japan, China and the UAE. Germany is poised to become a major player, as a leading buyer, Projectwerkstatt GmbH, has decided to go for 100% organic Darjeeling tea in 2010. The organic movement is driven largely by the politically correct tone, tenor and mood of the consumer in developed markets such as the US and Europe. With big growth in demand, natural calamities remain the biggest worry for tea growers. This year the production of Darjeeling tea has been affected by drought resulting in a ten percent drop in production.