NYC anti-obesity ads target sweetened teas and sports drinks
The New York City launched a new advertising campaign in its long-running "Pouring on the Pounds" initiative to raise awareness about sugar levels in sweetened soft drinks. While previous ads targeted sodas, the latest ones focus on sports drinks, energy drinks, fruit-flavored beverages and sweetened teas. The health department says it is trying to stem the tide of non-carbonated beverages that "sound healthy", but may pack similar amounts of sugar to sodas. The latest ads say that such drinks can lead to obesity, type 2 diabetes and complications like amputation, heart attack, vision loss and kidney failure. The TV and poster ads invite New Yorkers to consider water, seltzer, unsweetened teas and fresh fruits instead.