New logos for Sri Lanka's ozone-friendly teas
Sri Lanka has launched new logos to protect the island's best known brand under the Geographical Indicators (GI) international trade regime and promote it as ozone friendly. The project is aimed to market the island's teas as premium products, similar to French champagne. The new GI logos will denote seven specific agro-climatic regions where tea is grown: Nuwara Eliya, Dimbula, Uva, Udapussella, Kandy, Ruhuna and Sabaragamuwa in the central hills and southern region. Sri Lanka is also the only country qualified to use the 'ozone friendly' logo for tea after it gave up using Methyl Bromide, an ozone depleting substance in tea production.