New governing board to boost tea sector in Kenya
New board of directors of Kenya's Tea Board has been inaugurated by the agriculture minister with the aim to boost the profile of this key industry. High on the agenda is product diversification towards green, flavored and ready-to-drink tea, as well as exploring new markets in the Far East and Russia. The Tea Board will also work on marketing campaigns aimed at increasing the local tea market as a means of diversifying the market for Kenyan tea.