New body to tackle tea industry's future challenges
Some of the biggest stakeholders across the tea value chain are coming together to work on securing a bright future for the industry. Tata Global Beverages, Unilever, the Ethical Tea Partnership, Rainforest Alliance, Fairtrade International, the International Tea Committee and many others have launched the second phase of the Tea 2030 project to address some of the biggest challenges facing the sector. These include climate change, increased demand for energy and water, competition for land use, environmental and social sustainability, and rapidly changing markets. The goal of the initiative is to adopt a collaborative and systemic approach in response to these new trends and potential threats.