Nepalese Tea Industry Pushes for Branding and Sales
The Himalayan Orthodox Tea Producers Association (HOTPA) and other trade groups within Nepal are pushing hard to boost its image and sales within world tea markets. Strategies being touted by Nepalese producers include tea producersÂ’ commitment to quality tea, respect for people, nature and transparent production procedures Currently, 1500 tons of orthodox tea is produced in Nepal, according to National Tea and Coffee Development Board (NTCDB), ninety six per cent of which is exported. as per a study of the HOTPA. A survey carried out by the HOTPA in 2000 showed that annual growth of production was estimated at 17 per cent with area under tea cultivation expanded by 11 per cent. The record surged to 20 per cent in 2004 and area expansion reached 12 percent growth according to reports.
