Kombucha may be the next big thing
According to the latest report by the Sage Group, a tea industry think-tank and publisher, Kombucha is becoming one of the hottest selling bottled beverages at natural foods outlets across the United States. The comprehensive study notes that once considered a quirky product limited to hippies and natural foods purists, Kombucha has morphed into a commercially viable beverage category, with sales approaching $100 million per year. The fermented tea has a wide array of ingredients and active constituents carbohydrates, caffeine, antioxidants, alcohol, various natural acids, and pre/probiotics.