Kombucha generates buzz at Expo West
This year's Natural Products Expo West, held in Anaheim, CA., witnessed a wave of kombucha fever. Honest Tea and Celestial Seasonings are some of the larger companies on the market that jumped onto the bandwagon. Both big tea makers showed off flavor and ingredient profiles that masked much of the vinegar bite in an attempt to attract new consumers. This is a clear indication that the sour product of tea fermentation, flavored with fruit juice for a more accessible taste, is rapidly gaining awareness across the US, mainly due to its health benefits.