Industry

Indian Growers Eyeing Japanese Market

With the new generation Japanese fancying black tea to their familiar cup of green tea, Japan is evincing keen interest in Indian teas. This could be good news for India's beleaguered tea industry, which has been passing through a tough phase with exports plummeting and prices in the weekly auctions crashing to record low. Wider availability in recent years of the premium black teas from China is altering the drinking pattern of the Japanese youth. Indian growers are aiming to tap into this growing trend.

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