India to promote its tea during London Olympics
The Tea Board of India has announced plans to promote Indian tea during this year's Olympic games in London. The organization will spend roughly £150,000 on branding material in the Olympic venue and Heathrow airport, and for other promotional activities during events and exhibitions taking place at the same time. A buyer-seller meeting will also be organized, as well as a high-profile "Indian Tea Dinner" that will include guests from national delegations and important players in the UK and European tea market. The goal is to showcase some of the most famous Indian teas from Nilgiri, Darjeeling, Assam and Kangra.