Iced tea market soaring in the US
According to the US Tea Association, the US iced tea market has come a long way since its humble beginnings. In fact, about 85 to 90 percent of all tea consumed in the US comes chilled. And the country has now surpassed the UK in terms of import volumes: in 2010, the US imported a record 280 million pounds of tea. Over the last 20 years, the iced tea market has undergone a massive transformation, evolving from a $200 million market in 1990 to a $3 billion one in 2010. As the president of the US Tea association explains, this boom in popularity is largely due to increased awareness about its many health benefits. Experts suggest brewing iced tea yourself in order to get the most health benefits and value.