Global RTD tea and coffee market to be worth $125bn by 2017
A report published by MarketsandMarkets, a research and consulting firm, predicts that global ready-to-drink tea and coffee industry will be worth $125 billion in five years. Revenue was estimated to be around $69 billion in 2011, which implies that global bottled tea and coffee market is expected to grow at a compounded annual rate of over 10%. Main drivers for this international trend are increasing disposable incomes, fast and busy lifestyles, as well as consumers transitioning away from carbonated beverages for health reasons. Asia-Pacific is expected to remain the largest market, although North America should experience solid growth on the back of increasing health awareness among shoppers.