Global ready to drink market to expand rapidly
The global ready to drink tea and coffee market is set for rapid expansion in the years ahead, according to a report by Transparency Market Research. Two factors predicted to drive demand in key international markets are urbanization and increasing health awareness, which will likely come at the expense of carbonated soft drinks, perceived as unhealthy by many. Hot beverages, consumed in the mornings or evenings, will continue to play a central role in many countries. However, busy modern lifestyles are prompting consumers to choose more convenient formats like ready to drink tea. Growing awareness about the health benefits of tea and its antioxidant content, as well as increasing disposable income will also support demand through to 2018.