Euromonitor serves up top beverage trends for the Americas
Euromonitor International, a market research firm, just released a new e-book with top trends in the non-alcoholic drink markets of North and South America. According to the report, which encompasses 15 countries, mature beverage markets in North America will see convenience and market innovation drive growth in areas such as coffee and tea pods, coconut water and liquid concentrates. In South American countries, the health and wellness trend looks to play a defining role in many sectors, as consumers turn towards functional drinks and more natural ingredients. As far as ready-to-drink tea is concerned, biggest gains have been made in Argentina, mainly due to government price controls on juice, and Ecuador, where shoppers consider the product to be more natural and healthier than carbonated drinks.