Coffee trendier than tea in the UK
Known for their high tea consumption and rich heritage associated with the beverage, the Brits actually think coffee is trendier than tea. Despite consuming over 2 kilograms of tea per capita annually, nearly half of adults in the UK believe coffee has a higher social status than tea, while only 12% believe the opposite is true. This is particularly true for high earners and people working in the financial field, with 70% of high earners preferring coffee over tea and 77% of senior managers choosing coffee over tea when meeting important business colleagues or clients. This trend also extends to younger consumers, with with three quarters of those questioned saying they had their first cup by the age of 15.