Calorie info to become more clear on packs
America's soft drink companies are making a push to make the calories in their products even more clear and consumer-friendly by putting the information on the front of all their packages, vending machines and fountain machines. This answers First Lady Michelle Obama's call for innovative industry initiatives that contribute to her efforts to help families make informed choices as part of a balanced lifestyle. The industry will start implementing the scheme, which goes beyond what is required by the federal agency's food labeling regulations, across the country this year with completion in 2012.