British tea culture booming in China and Hong Kong
Chinese mainland and Honk Hong are seeing a surge in demand for British tea blends and afternoon tea as traditional British tea experience gains traction among younger drinkers. Exposure to the British lifestyle thanks to the popularity of period dramas, the royal family and classical novels are reportedly driving this trend, as is China's wealthier and more outward-looking middle class. Traditionally a green tea consumer, the world's most populous country is increasingly attracted to black tea blends grown in countries like Sri Lanka and Kenya, and blended with various flavors. As a result, brands like Twinings and Taylors of Harrogate occupy increasingly more space on shelves in Chinese supermarkets, restaurant menus and online shops.