Black Tea Also Popular in Japan
Market analysts Paul Yamaguchi, president of Paul Yamaguchi & Associates, Inc., Tarrytown, New York, reports 'black foods' (vinegar, soy products, condiments, sesame seeds, etc.) including black tea, are a vibrant product category in Japan. Yamaguchi notes aged black (Pu-her) teas from China are very popular in Japan currently. Yamaguchi & Associates estimates the Japanese market for 'black foods' including teas at over $500 million annually.