Better branding for Kenyan tea
Kenyan government has pledged 200 million shillings ($3 m) in an attempt to bolster the ailing image of local tea. The goal is to improve the reputation of quality crops, which are sometimes blended with lower quality tea, and to focus on Kenyan tea as a brand. Farmers are thereby set to benefit directly from maximized earnings. A parliamentary motion calling for a fund to protect farmers from price fluctuations was also announced by the ministry of agriculture.