Attendance, innovation up at World Tea Expo
The World Tea Expo 2010, held in Las Vegas the past weekend, proved once again that it remains the quintessential event in North America to meet vendors, share business strategies and keep abreast of industry developments. Although the official figures are not out yet, the attendance has risen sharply compared to last year, with good traffic reported on all three days. The number of exhibitors has also increased with more than sixty new companies present. Finally, more than a hundred new products were showcased at the event. The most noteworthy ones were green oolongs from New Zealand, courtesy of Zealong, and very rare Hawaiian tea whose production is currently limited to a few kilos at a time.