Industry

Assam tea gets Geographical Indication

Quality label to boost Assam brand
Quality label to boost Assam brand

In a move to bolster the image and quality of Assam tea in foreign markets, a Geographical Indication was formally launched for Assam Orthodox variety in India. Accounting for ten percent of Assam's total tea output and almost entirely exported, Assam Orthodox tea will be guarded by an agreement protecting the quality and distinctiveness of this regional produce. India thereby expects to obtain a Geographical Indication registration in the European Union by 2010.

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