Wendy's adds organic Honest Tea to permanent menu
Wendy's, the third largest burger chain in the US, is set to add an organic iced tea made by Coca-Cola's Honest Tea to its permanent menu. With organic ingredients being pricier and harder to source in large quantities, this would be a major milestone for an organic product to be featured in the fast-food industry and beyond the specialty market. According to the Organic Trade Association, more than 80% of families in the US consume some sort of organic products on a regular basis and sales reflect this trend: they totaled $36 billion last year and grew by 11%. The mango and pineapple flavored iced tea blend, called Honest Tropical Green Tea, will retail at $1.69 for 20oz and comes at a premium compared to the regular sweet tea, which costs $1.39. Wendy's hopes that especially the millenials will be more than willing to shell out more for an organic alternative.