Unilever to sell only environmentally friendly tea
The Rainforest Alliance announced that Unilever, the Anglo-Dutch company that owns Lipton and PG Tips brands, plans to sell tea only from sustainable plantations. The Rainforest Alliance certification addresses worker welfare, farm management and environmental protection, which would add a ten to fifteen percent premium on auction prices. Unilever plans to have all the tea used in Lipton yellow tea and PG Tips tea bags and sold in Western Europe certified by 2010, with all Lipton tea bags getting the nod by 2015.