Unilever campaign promotes tea bag recycling in UK
Unilever, the company behind PG Tips and Lipton tea brands, is launching an advertising campaign to promote tea bag recycling. It is estimated that tea bags are the largest form of unavoidable food waste in the UK and produce 370,000 tones of waste every year. The campaign will encourage people to ensure that tea bags, which are made mostly of organic material, are recycled after use with the rest of the household waste. The company is working with a couple of local councils and a government-backed waste agency on its latest initiative to inform and educate consumers, which is part of Unilever's ambitious goal of halving the landfill waste within eight years. The Brits drink over 60 billion of cups of tea per year.