Twinings mulls foray into tea retail business
According to the brand ambassador of Twinings, a British tea manufacturer, the company is considering entering the tea retail market in the UK. Twinings plans to open a store with a contemporary twist in central London. More retail outlets would then follow. However, the company admits that it is still unsure how to tackle this project. It is especially cautious about the idea of selling cups of tea that can be taken away, akin to coffee. But an area for sampling would definitely be available, because any outlets would be designed to fit into the company's strategy, which is aimed at encouraging people to broaden their tastes. Twinings, owned by Associated British Foods, currently stocks about 250 varieties of tea.