Teforia raises $5 million in seeding round to fund R&D
Teforia, a startup that recently unveiled an innovative domestic tea brewer, has raised just over $5 million in seed funding from several venture capital firms. This follows a successful pre-order campaign that saw the company sell out its first batch of 500 brewers at a reduced price of $650, compared to the expected retail price of $1300. Teforia brewer stands out with a unique system able to adjust brewing settings to each tea variety for optimal flavor extraction. The challenge for the company is convincing tea drinkers to shell out several times more than for other domestic hot beverage systems. The investment, coming from firms like Upfront Ventures, Lemnos Labs and PreAngel, will be used for research and development purposes.