Teavana's informational videos feature matcha tea
Teavana has launched a series of videos introducing Japanese matcha green tea. Matcha is a fine green tea powder made from leaves grown partially in the shade. The reduced exposure to sunlight makes tea leaves grow slower, which results in leaves that are larger and rich with chlorophyll. Once the leaves are ground, they can be used as an ingredient in a multitude of beverages. The short informational videos feature topics like history of matcha, as well as several step-by-step matcha recipes, such as matcha latte, iced matcha and matcha smoothie. According to Teavana, matcha may contain higher concentration of non-water soluble vitamins, minerals and fiber.