Tea Cuvée launches cold-brewed iced tea line
Tea Cuvée is a start-up iced tea manufacturer from Boston, MA, seeking to redefine how iced tea should taste. The founder points out that bottled tea beverages are often made with inferior and artificial tea concentrates to save on costs. Tea Cuvée, a reference to cuvée de prestige or a wine producer's top product line, is based on a superior alternative: cold-brewed iced tea. The unique feature is the time-consuming brewing process, which allows for flavors to be drawn out of the leaves slowly without releasing much astringency or bitterness. The company currently offers two flavors: the Moonight label, flavored with apricot and jasmine, and the Amber label, scented with rosemary and orange. The upscale beverage is distributed across Massachusetts and retails for $8.99.