Tata Tea and Pepsi plan joint venture
Tata Tea, India's largest tea company, and Pepsi Co. are planning a joint venture to make non-carbonated, ready-to-drink beverages. The initiative, aimed at health-conscious consumers, would give a significant boost to Tata's international ambitions and help Pepsi diversify into healthier beverage sectors. This comes as the Indian company is planning to broaden its brand portfolio and expand into new product categories and markets. It is in talks with several players, including Pepsi and Coca-Cola for distribution joint ventures on a global scale.