Tata selects three global power brands
After rebranding its tea subsidiary to Tata Global Beverages, the company has now unveiled three brands which will lead its global branding initiative. Tetley, Good Earth and Himalayan will be taken to developed markets such as the US, Canada and Europe, and the emerging ones of Africa and the CIS countries. The move is seen as a clear indication that tea, coffee and water are to become Tata's core segments. Company's flagship Tata Tea marque, as well as Eight O'Clock brand will continue to be managed on a regional level for the time being, with the possibility to roll them out globally later on.