Sweet Leaf sees huge potential after Nestlé deal
After being fully acquired by Nestlé last week, Sweet Leaf Tea management claims that the move will mark a new era for the beverage company. The deal will grant Sweet Leaf access to Nestlés distribution channels and a powerful, 700 people strong sales and marketing force. The company claims there will be no immediate changes in staffing, but may consider consolidating operations as synergies between Nestlé's many brands arise. According to the company's founder, despite high commodity prices, the deal will ensure no retail price increases due to Nestlé's huge purchasing power. Nestlé hopes to double Sweet Leaf's combined turnover of $53 million in one to two years.