Sweet Leaf acquires Tradewinds Beverage Co.
Sweet Leaf Tea, the Austin-based ready-to-drink iced tea manufacturer, has purchased Tradewinds Beverage Co., a competitor from Cincinnati. Tradewinds, founded in 1993, makes teas and juices kettle-brewed in Ohio, and will continue daily operations as normal until the label is integrated into Sweet Leaf marketing. Sweet Leaf hopes the acquisition will expand market reach in the Midwest where Tradewinds has strong distribution channels. Sweet Leaf, founded in 1998, bottles about 10,000 gallons of tea a day and is distributed in every US state.